about us
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Joanne Griffin
Founder | Principal
Joanne is a strategist, innovator and transformation professional. A lengthy career in finance and technology spans a diverse range of industries, including senior leadership positions at LinkedIn, Nielsen, and EY.
In 2022, she released the best-seller Humology - Putting Humans Back At The Heart of Technology. The book is a call-to-action for technologists to build products that empower and elevate humans rather than disrupt and exploit our vulnerabilities. In a world where technology empowers rather than disrupts humanity – we all win.
The book is equally useful to leaders in corporate transformation roles. The Humology approach to the design and implementation of technology can speed up adoption, reduce overwhelm and reduce the risk of change fatigue across an organization.
About Me
My purpose is to unlock potential - in humans, in organizations, in products, and in the ways in which we get sh*t done every day. I enjoy researching human psychology and behaviors individually, and collectively in teams to develop a deep understanding of how we learn and adapt. There isn't a change initiative, or technology implementation in the world that doesn't involve or impact people ~ understanding how we process change provides rich insights into business successes and failures.
